22nd Januar 2014

Into The Wild: Marco Pho Grassi, Swiss, S.Bernardino,1,640m above sea level

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Thank you for this nice photo, Marco Pho Grassi. You are your jacket are a perfect match! We don’t mind the cold because our ultralight down jackets keep us warm! Check out our down jackets that will keep you warm and at the

21st Januar 2014

Update: Interview with Streetwear Today Magazine

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The German magazine for and about street culture and everything related, Streetwear Today met our co-founder Cathy Boom for an interview. Thank you, dear Erik Hüsken!

15th Januar 2014

Who’s wearing IWISHUSUN: Toowee Kao

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Look who is wearing our logo T-shirt: our friend and owner & director of Soze Gallery, Toowee Kao. Toowee Kao is a gallerist and private art dealer who represents two of our ambassadors at her Los Angeles-based Soze Gallery: Jaybo Monk and Augustine Kofie. But also for

14th Januar 2014

Essay | Beyoncé on Gender Equality

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“We need to stop buying into the myth about gender equality. It isn’t a reality yet” – the women who issued this sharp statement?! It was Beyoncé Knowles-Carter who has written an essay titled ”Gender Equality Is a Myth!“ for the new installment

13th Januar 2014

“I Choose To Be Happy” | Lizzie Velasquez at TEDxYouth@Austin

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Once labelled “The World’s Ugliest Woman,” Lizzie Velasquez is one of three known people in the world who suffers from a rare syndrome, which prevents her from gaining weight and has caused blindness in her right eye. But the 24-year-old consistently redefines what

10th Januar 2014

Press Update: ArtSchoolVets & Style.de

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On the occasion of the upcoming Berlin Fashion Week our friends from Style.de met our co-founder Cathy Boom for an interview and chatted about her fashion week must-haves etc. Read her replies here (only in German). Also, The renowned German online magazine ArtSchoolVets featured our latest

9th Januar 2014

Behind The Scenes: Sabrina Theissen at work


A few days ago we presented our first creative partner project and our first short film, the result of a cooperation between Berlin-based composer and music producer Robot Koch and the photographer Sabrina Theissen. For “In a Creative Dialogue – Robot Koch x Sabrina Theissen

7th Januar 2014

In A Creative Dialogue – Robot Koch x Sabrina Theissen für IWISHUSUN


Wir freuen uns sehr, das erste kreative Partnerprojekt und unseren ersten Kurzfilm vorzustellen, der aus der Zusammenarbeit zweier Botschafter aus unserem immer größer werdenden Netzwerk entstanden ist: „In A Creative Dialogue – Robot Koch x Sabrina Theissen“. Der Berliner Komponist

3rd Januar 2014

Prachi, 5

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We all know that sight is very important to us. But sight is a gift, an ability that we shouldn’t take for granted: the World Health Organisation states that there are 39 million blind people worldwide but 80 percent of

2nd Januar 2014

Frederic Leitzke’s Freunde von Freunden Mixtape #65


Did you know that our friend, film producer and co-founder of Editude Pictures, Frederic Leitzke, is also a DJ? As one half of the duo, Jazoburbs, or as efalive, he has been bringing beats to crowds since 2003. Now Freunde von